Case Study:

Dover Cylinder Head

Dover Cylinder Head is a mechanic shop located in Greenville, S.C. that specializes in engine cylinder head cleaning and repair.

Despite being a leader in their industry, their web presence was limited to a desperately out of date website and a well-maintained Facebook page.

We created a website for them that allows the reader to review all the services offered, download the most recent product catalog, and request a quote online.

The Problem

The previous website was hand coded in pure HTML in 2008, and had barely been updated since then. There was no ongoing maintenance, and the owners didn’t have access to the backend in order to make edits or updates. There was a video on the main page that didn’t play anymore, there were multiple typos that they weren’t able to fix, the “request a quote” link directed to that outside page that no longer exists, and the website was nearly unreadable on mobile.

The process

We worked with Dover Cylinder Head to determine the primary goals of their new website and went to work determining the best way of achieving them while keep the website clean and straight forward.

  • Set up analytics tracking through google
  • Streamline the quote request process
  • Incorporate the new catalog in a way that will be easy to update

The solution

Dover Cylinder Head’s updated website includes a vibrant header image of a cylinder head on the main page, a comprehensive explanation of who they are and the products & services offered, a section highlighting great customer testimonials, and puts a focus on the ongoing social media efforts by importing the most recent Facebook post directly to the main page.

We created a simple form for quote requests, added a page where the current catalog can be downloaded directly, and added a contact us page with a google map for the local customers who are planning to drop off their cylinder heads for repair. Because they also work with customers around the country and world, we included an alert bar that can be used to quickly communicate unexpected closures.

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