Source Blasting and Coatings
The Problem
Source Blasting and Coatings contacted me to create their first website.
After this small business owner relocated from Florida to South Carolina, he was faced with trying to get the word out about his work in a whole new state.
The Process
I worked with owner Ricky to determine their top three goals for this website:
- Consultation Requests – Since typical consumers may know they need new or upgraded flooring, they’re unlikely to know exactly what type is best for their application. The top priority for this website was to allow potential clients to reach out and request a free consultation and quote.
- Offerings – Communicate clearly to potential customers the types of floorings and range of color options available.
- Gallery – Include an easily updated gallery portfolio to display completed work.
Goal #1
Since typical consumers may know they need new or upgraded flooring, they’re unlikely to know exactly what type is best for their application. The top priority for this website was to allow potential clients to reach out and request a free consultation and quote.
Goal #2
Communicate clearly to potential customers the types of floorings and range of color options available.
Goal #3
Include an easily updated gallery portfolio to display completed work.
The Solution
I designed a homepage that prioritized the consultation request page with the form appearing on every page. The main page presents the primary service offerings and the top reasons to choose Source Blasting and Coatings.
Each service page features a hero graphic displaying an example of the work in question as well as either the top three advantages of that service or the color offerings.
Finally, I customized the blog template to work as an easily updated gallery.
