Despite Facebook’s ubiquity, there are very few genuine advantages to having a well-maintained business page, especially if you are not planning on running paid advertising. In fact, choosing even an active Facebook page over a website could actually hurt your small business in the long run.
Once your business is open, it’s time to put the work into marketing it before you will start to see consistent sales. Check out these seven tips for how to get started marketing your small business for (nearly) free – and the next step to take when you and your small business are ready to level up.
Does your small business need a new website? Check out these questions and decide for yourself.